Topgolf Senior Manager, Partnership Marketing in Dallas Office, Texas
This role is a responsible for developing long-term strategic partnerships with new and existing brands for Topgolf’s platforms, including but not limited to Topgolf Venues, WGT and Toptracer. This position will align with the Partnerships team to drive brand alignment, increase venue visits, enhance the guest experience, and deliver revenue targets for new and current partners. In addition, this position will serve as strategic liaison for clients specific to contractual obligations but prioritizing productive relationship building - including planning, integration, recapping and renewal – all while maintaining TEG goals and objectives. The role also includes management opportunities, and the ability to collaborate cross functionally.
Serves as brand team lead for partner-facing strategic initiatives, inventory packaging and activations to ensure consistency, scale and effectiveness
Partners with Partnerships, Marketing and Operations teams to conceptualize sponsorship programs that leverage Topgolf’s properties and value proposition and ultimately support the achievement of revenue targets
Demonstrates how partnering with Topgolf will drive a client’s business goals in a unique and compelling way by utilizing all available research, insights and marketing tools
Support Global Partnership team in sales meetings, as needed, presenting proposal particulars and represent Global Partnerships and Clients in Marketing meetings
SupportMarketing function in co-marketing programs that leverage partners and/or strategic alliances
Leadsinternal dialogue specific to areas of responsibility, being curious, collaborative and solution oriented
Managea portfolio of clients, providing strategic guidance to ensure positive results are delivered. Deliver on partner contractual obligations, balancing TEG and partner goals and objectives, ideally resulting is positive partner experience, achievement of mutual KPIs, renewal and organic growth
Develop campaign and activation plans, create supporting documents, liaison internally, utilize CRM system, etc – all in the spirit of delivering exception client service, with an eye to TEG goals and standards
Collaboratewith Regional Sales Teams, and all of the Partnerships team in the spirit of successful communication and positive results
Bachelor’s degree inMarketing, Brand Management, Business Administration or related degree from an accredited college or university required
7+ years experiencebuilding integrated partnerships; mutually beneficial marketing platforms, including understanding of various promotional channels, with proven successful track record required
5+ years experience understanding of corporate partnerships, structure and monetization preferred
Owned Marketing Channels – Awareness and understanding of digital media tools, advancements and optimization
Research and Data – Ability to read and analyze data
Results Orientation - Acts without being prompted and commits to achieving challenging goals
Communication Skills - Listens attentively and communicates information clearly and succinctly (verbal, written, etc.)
Organizational Savvy – Interfaces with differing groups across the organization to achieve individual or collective goals
Flexibility - to adapt to frequently changing work environment, and deliver on challenging demands
Project Management - – Sets objectives, identifies deliverables, and creates plans to complete work/projects
15% client meetings and events
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
Job Locations US-TX-Dallas Office
Position Type Salary
# of Openings 1
Address 8750 North Central Expressway