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Topgolf Marketing/Consumer Insights BI Data Analyst in Dallas Office, Texas


As Consumer Insights analyst you will be compiling, reporting and analyzing marketing/insights data. You will be a key component when it comes to broad based strategic analysis. This includes building complex SQL queries to access data and applying various multivarte analysis techniques to analyze the data.

Key Responsibilities

  • Develop Complex SQL queries to tie data together, this includes complex joins, subqueries, etc. to be used to answer business questions

  • Develop and or maintain strategic insights reports to be shared with marketing department and cross functional department stakeholders

  • Perform various multivarte analysis techniques and apply results within the scope of the business

  • Collect, deduce, mine and analyze data from primary and secondary sources

  • Assist in integrated analyses, reflecting a range of information resources to help support business strategy and decisions

  • Derive insights from both structured and unstructured data (EG text analytics)

  • Create and present infographics/charts/PPT presentations in support of integrated analyses

Key Qualifications


Bachelor’s degreeData Science, Business or Analytics (or related field) or equivalent experience required

Master's degree Data Science, Business or Analytics (or related field) or equivalent experience preferred


  • 5+ years Strong data analysis as well as with data tools & systems required

  • 5+ yearsAdvanced SQL query building skills (i.e., building complex queries with multiple tables, multiple conditions and subqueries) required

  • 5+ yearsStrong Excel skills - Ability to use spreadsheets, graphing, tables, calculations, automation and formulas such as; Vlookup, index match and pivot tables required

  • 3+ yearsExperience working platforms such as; AWS, Redshift and DataGrip preferred

  • 3+ yearsExperience in scripting languages (i.e., R or Python) in relation to data analysis preferred

  • 2+ yearsFamiliarity with OLAP data cubes preferred


  • Advanced SQL skills to be able to write complex queries.

  • Strong Excel skills - Ability to use spreadsheets, graphing, tables, calculations, automation and formulas such as; Vlook up, index match and pivot tables.

  • Ability to create and run various multivariate technique and interpret the results.

  • Excellent analytical and independent thinking skills; strong attention to detail

  • Effectively communicate data analysis with stakeholders, team members and cross functional departments.

  • Exceptional communication skills, highly organized, excellent time management

  • Able to multi-task and balance a range of initiatives in different phases of development


  • 5% travel to local venues


The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.


Job Locations US-TX-Dallas Office

ID 2021-17050

Position Type Salary

# of Openings 1

Address 8750 North Central Expressway

Category Marketing